In a press release, UK e-cigarette company SKYCIG announced it's going to take a stab at television advertising while the getting's good. Like the US, the UK has nixed cigarette advertisements on television for decades. This ad will feature the convenience aspect of vaping, and it doesn't seem that there will be any B list celebrities in this one.
It'll be interesting to see how this is received. While I have no doubt the FDA will likely squash such advertising in the US when it regulates e-cigarettes later this year, I'm not sure if anyone in the UK is poised to do the same. I don't recall any such restrictions in the EU’s masterwork of shilling to the drug companies.