I recently acquired a White Cloud Cigarettes Cirrus variety kit to review. To be blunt, I've been aware of the company for a while, but the company's electronic cigarettes were in a word, astonishingly expensive, so I never bothered with a review. The company's recently lowered its prices across the board. While it's still priced on the premium side of things, I thought there were some interesting things going on with the brand. With that in mind, let's take a look at the offerings from White Cloud.
Unique Offerings
There were a couple of extras that came with my review sample that I thought were worthy of mention. But first, there's one thing that is pretty unique in the company's product.
Lots of nicotine.
White Cloud, to the best of my knowledge, offers pre-filled cartomizers with the highest nicotine level of any major company. Or probably anywhere, period.
When I mean high, I actually mean absurdly high. The XX nicotine option will give you 54mg/ml of nicotine.
The person at White Cloud I talked to said that option is for people coming over fresh from being heavy smokers. The ultra-high nicotine levels help get them over that hump that a heavy addiction to traditional cigarettes can bring.
I can see that point, but I have to say it makes me just a little nervous, since most e-liquid companies won't do anything higher than 24 or 32mg e-liquid. Of course, that didn't stop me from trying the things since they sent me a pack.
I was expecting some side effects from quadrupling my normal nicotine intake, but nothing really stood out. I didn't do that for long, of course. In general, I'd say unless you have a compelling reason, stay with more traditional high nicotine concentrations.
There does seem to be a purpose behind the concentrations, however one of the other accessories I received also lets you increase your nicotine intake and is in my book a total novelty item.
These contraptions are called “shotgun tips.” Essentially they are silicone drip tips that fit over the cartomizer. Here's where the novelty part comes in. There are tips available to fit over two or three e-cigarettes at the same time.
Why have dual coil cartomizers when you can just stack two or three entire ecigs! That way, you don't have to worry about finding a high amperage device like the ZMAX.
I actually used the triple shotgun tip (I'm guessing that will soon be some YouTube silliness) it was hard to get all 3 auto batteries to light up at once. When it did though, the vapor production was spectacular.
The final goodie is a little more practical. Vapor Jackets are little shrink-wrap sleeves you can slide over your battery. Each sleeve has on it a pattern. If you're over white e-cigarettes like I am, this gives you a way to look a little different.
The sleeves also come off easily if you change your mind or want a different look.
Back to the e-cigarette review.
Thank you for going on that little tangent with me. Now how about the e-cigarettes themselves?
White Cloud's e-cigarettes are of the traditional KR-808 variety. The company touts what it calls a “smooth draw” technology. Essentially, this seems to have to do with the way the air channels are built into the battery connector and cartomizers.
The battery threads have deep grooves for airflow, while there are four indentations along the rim of the cartomizer to allow air out.
When used in conjunction, the WC setup does pretty well and the vapor output is quite good for a traditional e-cigarette. The electronic cigarette has an even draw with a medium amount of resistance. In general, a very pleasant vaping experience.
However, putting a different brand of 808 cartomizer on the White Cloud battery, the draw was very airy and vapor production was considerably reduced.
White Cloud batteries are available in three different lengths for different battery capacities (one of each comes in the variety kit). There is no manual battery option. You can, however, get the batteries with crystal tips instead of the traditional ash cap tip.
There are also no color options beyond the vapor jacket. LED lights on the end are also limited to orange.
The company does have a good variety of flavors available in their cartomizers. There are several different tobaccos and some interesting fruit flavors. I really enjoy the peach pit flavor.
Unfortunately, the company does not offer separate e-liquid for sale. Additionally, their cartomizers have a hard plastic cap, so they don't seem to want to encourage refilling. That assertion is reinforced by way of their warranty information which notes refilling your cartomizer voids your warranty.
The starter kits are bundled with a white USB charger and AC adapter (the wall adapter is very similar to the ones bundled with Apple products). The AC adapter is a full 5v/1A adapter which is better than most I've seen. The USB adapter displays the company's logo in red when charging and then in blue when the ecig is fully charged.
The instruction manual is also very well done as compared to many I've seen. It's the first one I've read that actually has recommendations for how to puff the electronic cigarette.
Performance is very impressive from the White Cloud line, however, potential buyers will have to balance that with the price and the closed ecosystem required for performance. Other devices like Johnson Creek’s Vea are similarly performance bound by keeping it in the family but still enjoy popularity.
Too Long; Didn't Read
White Cloud electronic cigarettes offers the highest nicotine content available in pre-filled cartridges, which may be useful to a small subset of new vapers. The company also offers some interesting accessories. Their Cirrus line of traditional e-cigarettes are very strong performers when used with White Cloud cartomizers. Stepping out of that ecosystem yields less impressive results. You can check out the offerings at White Cloud’s site.
Pros
- Great performance
- Several starter kit options
- Good flavor selection
- Extended nicotine options
- Interesting accessories
Cons:
- Premium priced
- Best performance with White Cloud cartomizers
- Not refillable
Details
Product: Cirrus Starter Kits
Available From: White Cloud Cigarettes
Price: $69.95 – $199.95
Disclosure: this product was provided for review purposes. I use affiliate links for this company.










