Marketing Week Looks at eCig Marketing

The UK edition of Marketing Week ran a lengthy article on e-cigarettes and the way the brands are approaching marketing. The article points out that the MHRA (similar to the US’s FDA) would like to get its paws on ecigs and regulate ecigs like a drug, including marketing restrictions. Yet the article notes that e-cigarette companies are sort of forced to¬†emphasize¬†the alternatives to smoking to avoid any health claims.
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